I was in charge of maintaining visual consistency across print, web, social media, and in-store signage, while meeting the demands of a quickly shifting and growing company.
As the range of products expanded, I adapted the established visual language to encompass new lines.
My central task, as the lead designer, was thinking up new ways of communicating the (quite astonishing) product benefits to people who had never heard about us. Here's me standing next to our first transit shelter ad in 2017.
My favourite projects, however, were always the catalogues. I ran everything about these projects, from art direction, to content curation, to production timelines.